What Is SEO

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Our Philosophy

startasecuritycompany.com has an SEO philosophy that is about one thing – getting potential clients to land on your website when they search the internet for security guard companies; Period! In this day and age, nobody is going to look in a phone book to find a business when the internet offers an instant directory to millions of companies. You may have a nice website that nobody has ever seen. That’s like having a mansion in the woods with no roads that lead to it. When potential clients want to find a security guard company in Riverhead, NY, they search (usually Google) and type in a search similar to this one: “Security Guard Company Riverhead NY” You want your company to appear in searches similar to those, because that is what potential clients are typing to find a security vendor for their business.

What Are Backlinks & How Do They Relate To SEO?

Links to your website from other pages and websites on the Internet are called “backlinks.” If you want to stay competitive with SEO in today’s market, no matter the industry, backlinks are extremely important. Backlinks are important because they help major search engines such as Google determine your sites search engine ranking. These links are viewed by the search engines as “recommendations” to your site. The more backlinks that your website is receiving, the search engines read it as a site that is providing more value and give it a higher ranking. There are various factors types of backlinks that hold different values in terms of site relevancy, publication authority and more.

Our High Quality Backlinks

Apart from security specific backlinks, we utilize “.EDU” and “.GOV” backlinks. These type of backlinks are seen as higher quality and more trustworthy backlinks in the eyes of the search engines because these domains are ONLY available to people or companies who have registered as academic, education or governmental institutes. Google relies on these “.EDU” and “.GOV” sites to provide HIGH QUALITY content with ONLY quality referencing. You achieve a higher trust rank from Google and other search engines by having quality backlinks such as these.